A Place Called Home – London Design Festival 2014

Collaboration between the London Design Festival and Airbnb which consists of the interpretations of home from four designers – Jasper Morrison, Patternity, Raw Edges and Studioilse.

'A Place Called Home ' with Airbnb for London Design Festival 2014.

‘A Place Called Home ‘ with Airbnb for London Design Festival 2014.


Updated 6 October 2014

LONDON DESIGN FESTIVAL 2014 13-21 September 2014

Details and review

 ‘A Place Called Home’
Trafalgar Square
18 – 21 September 2014

’A Place Called Home is a collaboration between the London Design Festival and Airbnb which consists of the interpretations of home from four designers – Jasper Morrison, Patternity, Raw Edges and Studioilse.

The four ‘homes’ will appear to be similar in construction from the outside though each will have its own individual exterior identity, hinting at the creative interiors which range from a room which expands and contracts to the home of a pigeon fancier.

Jasper Morrison

His home is based on a pigeon fancier’s house. ‘because who else would choose to live in the middle of Trafalgar Square?’ he says. Morrison will use this fictional character to illustrate a vision of a simple, ordered interior as the habitat for a person dedicated to uncomplicated pleasures.

Raw Edges

The London based innovative design team, Raw Edges, has created an interior with has the ability to transform its internal space to create different rooms within a home at different moments. Using a movable archive system as their nspiration, Raw Edges’ playful design creates a space which is versatile and surprising. With the turn of a handle on one of the three separate panels, accessible via a single veranda, rooms can be ‘opened up’ to reveal the interior spaces; bedroom, living room, kitchen and bathroom – as they are needed.  The design shows how, with limited space and an imaginative approach, it’s possible to make the most of even the smallest living area within a densely populated city.

Ilse Crawford, STUDIOILSE

Ilse Crawford is a designer, creative director and academic who was recently awarded an MBE for services to interior design. Her design company, Studioilse, has created a space which challenges visitors to respond to the questions of what home means to them. Referencing daily home rituals, which will be familiar to everyone, Studioilse has designed a space which elevates the mundane yet comforting aspects of home life in a playful and poetic way.

Visitors will hear a soundtrack of background noises such as a kettle boiling, doors slamming, cutlery rattling; through openings in the house, visitors will also catch the smell of home, a bespoke fragrance being developed for the project by the studio together with fragrance expert Azzi Glasser.


Rising British design pioneers PATTERNITY use pattern in engaging and inspiring ways. For ‘A Place Called Home’ the design studio has created an installation  that is both visually striking but also digs beneath the surface of pattern to tell worthwhile stories about the world around us.

The interior of the house is occupied with a trio of giant kaleidoscopes which will symbolically reflect the world around us through repeated pattern. Cut through the structure, each kaleidoscope uses the fundamental building blocks of life; circles, lines, triangles and squares to create an interactive installation which the public can peer into and play with.

Further information on the London Design Festival



Airbnb is a community marketplace where guests can book spaces from hosts, connecting people who have space to spare with those who are looking for a place to stay. Through their experiences on Airbnb, guests and hosts build real connections with real people from all over the globe. Airbnb has unique listings in 34,000 cities and 190 countries, travellers can feel at home wherever they go.

Dieneke Ferguson, the founder of Hidden Art is one of the many in London that rents out a room through Airbnb in her house, as do many other designers in London and worldwide.