Hidden Art Cornwall was launched on the 15th June 2005 run by University College Falmouth.
Hidden Art Cornwall aimed to replicate the Hidden Art model, providing support services for designer-makers and opening up new markets for their work by forging links with London and internationally. The umbrella identity of Hidden Art aimed to create a stronger profile for designer-makers in the region, offering access to Hidden Art services such as open studios, the Hidden Art website, showcasing at events such as 100% Design and regular networking evenings across the county.
Hidden Art Cornwall aimed to help designer-makers keep in touch with what is going on in the contemporary design scene through regular e-newsletters, the quarterly Hidden Art Magazine, an invitation to the annual Hidden Art Forum with specialist speakers and research trips such as visits to 100% Design and the Milan Furniture Fair.
Both Cornwall and London-based designer-makers will benefit from interacting via networking events, and selling opportunities. The Hidden Art Cornwall website is accessible either directly or through Hidden Art’s website which receives over 1.5 million hits a month from a wide range of potential buyers, commissioners and press.
Hannah Maughan, a textile designer and senior lecturer at University College Falmouth instigated Hidden Art Cornwall. She said: “As a designer-maker working for myself, joining Hidden Art motivated me and gave me a focus and direction which moved my business forward. It opened me up to ideas and opportunities that would have been hard to achieve on my own. Moving down from London to Cornwall where I didn’t know anybody made me realise the value of what Hidden Art offers.”
Dieneke Ferguson, Chief Executive and founder of Mazorca Projects (trading as Hidden Art) said: “It has been a long-term ambition to expand Hidden Art, but its success is founded on the way the project works at a local, personal level. This exciting new partnership with University College Falmouth paves the way for us to replicate Hidden Art in precisely the way we like to run our service. I am delighted by this opportunity to work with such a promising area as Cornwall with the enthusiasm and potential its designer-maker community has shown. We look forward to forging strong links between the Hidden Art communities.”
The launch event took place at the Salt Gallery. For further details see below.
From 2009 Trereife Park took over the running of the Cornwall Design Fair in Association with Hidden Art.