100% Design 2011

Based around the theme ‘Inspiring the Future’, we launched eight exciting new products from five independent designers. The collection launched continued Hidden Art’s track record in supporting small, innovative designers, with products ranging from a coat-stand inspired by a shard of ice, to vibrantly coloured fine-china bowls.

The designers have interpreted our theme in different ways: some of the products are futuristic-looking, some are manufactured in England (pointing towards a manufacturing future in the UK), and some adapt themselves to the modern home by space-saving and multi-tasking.

The complete list of designers and products on the Hidden Art stand at 100% Design follows. Scroll to the bottom of the page for our press release.

Scene Design
Scene is an award winning multi-skilled design studio based in Shoreditch. Scene have an inquisitive and playful approach to furniture design resulting in refined products that are unique in style and full of character. They have designed furniture for brands such as Habitat, Ex-t, Sixinch, Aarevalo and FEEK, and produce their own products through UK manufacturers.

Shard coat stand

A linear abstraction of a shard of ice, this coat stand allows for coats and bags to hang outside as well as utilising the inside of the frame, where bags are coats are protected.

Materials: Powder-coated steel wire frame
Dimensions: H1650 x Diameter 610mm

Poly lighting range

A range of lighting inspired by a geodesic dome. The lights vary in shape and size, all with a glowing metallic interior, suitable for both commercial and residential environments.


Powder-coated aluminium version
Folded card and silk exterior version


H340 x Diameter 400mm
H340 x Diameter 600mm (two ring version)

RALLI Design

London based RALLI Design was set up in 2009 by brother and sister St Martins graduates Louis and Sophie Ralli.  They have previously exhibited furniture prototypes at SaloneSatellite in Milan and Maison & Objet in Paris. The FIKA Tea-set and SHUFFLE desk tidy are their first ceramic products. Both products have a simple timeless style and share three key values – they are space-saving, long-lasting, and made in England.

FIKA Tea Set
This elegant tea-set stacks neatly onto a solid ash-wood tray to save space, and is designed to serve tea for four people. It consists of a teapot, four cups, four rounded saucers designed to fit the palm of the hand, a milk jug, and a sugar bowl.

Materials: Slip-cast earthenware with a clear glaze, solid ash wood tray
L465 x W140 x H170 mm
Price: £179.00


Made of six cylindrical, ceramic containers with six removable ash bases which stack on a solid ash wood plinth, this desk tidy enables you to create different configurations to suit you. Not just for pens and pencils, it’s perfect for jewellery, make-up, gadgets, or anything you need to organise.

Materials: Slip-cast earthenware stacking modular cylinders with clear or black glaze, solid ash wood plinth and bases.
Dimensions: L367 x W98 x H170 mm
Price: £99.00


Dana Church is the founder and designer of London-based design company DevereuX. Craftsmanship, creativity, and technology are the driving ethos of the practice. Cool minimalism and warmly stylised geometries are hallmarks of all DevereuX products. The ‘StarRay’ and ‘ZiZaRi’ bowls are the first 2 DevereuX products to launch. With 12 additional products ready for production, DevereuX is actively seeking partnerships to manufacture, market, and distribute its distinctive range of design-led products that enrich the every day.

ZiZaRi bowl:

A double-walled ceramic vessel in sumptuous colours. The outer surface fizzes with light and shadow, while the inner surface displays a subtle cascading ripple.

Materials: Slipcast fine-china ceramics
Dimensions: 210 mm (D) x 92 mm (H)
Price: £49.95

StarRay bowl:

From a dense cluster of 4-point stars an arabesque lattice gives rise to a big bang of soaring star-shaped girders. The result is a striking crystal structure.

Materials: Polished 45% leaded crystal glass
Dimensions: 300 mm (D) X 140 mm (H)
Price: £1,282.50


Nic Georgiou founded Joyojoy in early 2011. He wanted to understand more about making 3 dimensional pieces with fine flowing lines, and so moved to Cornwall to study traditional boat building techniques at Falmouth Marine School. A few years later he set up the Joyojoy workshop in East Sussex and developed his first commercial furniture piece, the Joy! Chair.

Joy! Chair

A reinterpretation of classic chairs of the 20th century, which combines a familiar feel with a bold new furniture design. The unique shape has a symmetrical offcut, which, combined with precision cutting techniques, ensure minimal waste during manufacture.

Materials:  FSC Birch plywood with optional Formica surface, powder coated tubular steel legs with unique beech/formica detail self levelling feet.
Dimensions: Height 78cm Width 62cm Depth 48cm Seat Height 47cm
Price: £345 (coloured laminate finish) or £295 (Birch ply finish)

Being Blease

Being Blease was founded by Paul Blease in 2011. Paul graduated from the MA in Industrial Design at Central Saint Martins in 2008. His knowledge of ceramics, and experience designing luxury stainless steel home wares in India, gave Paul a strong idea of quality and a sense of what is commercial, which has fed into the design of the Loop Mirror.

Loop Mirror

A circular mirror suspended by a looping leather strap, hung from a fixed peg which can be easily fixed to any type of wall. The leather is available in 4 standard or 5 non-standard colours, and colour match options are available.

Materials:  Wood (Ash or Walnut) and leather

Dimensions:  260mm Dia, 460mm Dia, 660mm Dia

Design Store

 There was also a design store with products from the Hidden Art E-Shop

Hidden Art Design Store at 100% Design 2011

Hidden Art Design Store at 100% Design 2011


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