100% Design 2007

 

100% Design 2007

100% Design 2007

Hidden Art at 100% Design, 20-23 September 2007

Earls Court 2, London

Hidden Art returned to 100% Design for the 11th year in 2007, exhibiting both Hidden Art London and Cornwall members and a selection of products from the new Hidden Art Select range. As a Design Support Organisation, Hidden Art uses this platform to give UK designers and UK designer-makers reduced rates on showing their work to a dedicated audience.

 100% Design is the UK’s premier contemporary interiors event for the contract market. There is no other show that connects the worlds of architecture and design with innovative products, creativity and an exciting mix of new and established talent.

 Hidden Art has been exhibiting at 100% Design since 1995 and in 2005 received the Blueprint award for Best contribution to 100% Design.

Hidden Art London

  • Deepa Panchamia – Deepa’s textile based interior products combine transparent fabrics and leathers with inventive pleating techniques.
100% Design 2007, Deepa Panchamia,. Photo: Philip Vile

100% Design 2007, Deepa Panchamia,. Photo: Philip Vile

  • Francisca Prieto – The Blossom Screen, an addition to the ‘asterix’ range found in Heals, was inspired by ‘spring’ and the idea of representing the outside inside, bringing a fresh dimention to 2007’s interior design ideas.

    100% Design 2007, Francisca Prieto. Photo Philip Vile

    100% Design 2007, Francisca Prieto. Photo Philip Vile

  • Gareth Neal Furniture – Within Gareth’s side table is a representation of its history, a 1730 Queen Anne console table.

    100% Design 2007, Gareth Neal. Photo Philip Vile

    100% Design 2007, Gareth Neal. Photo Philip Vile

  • Meiha Tsang – Meiha’s Etched Cushions and Laser Fabric bring intricate patterns to interior design products and homeware.
100% Design 2007, Meiha Tsang. Photo Philip Vile

100% Design 2007, Meiha Tsang. Photo Philip Vile

  • Pieces of You – Bridget West – Pieces of You’s Made in Chair is contemporary and ethical homeware.

    100% Design 2007, Pieces of You. Photo Philip Vile

    100% Design 2007, Pieces of You. Photo Philip Vile

  • Scene – Gemma Fabbri and Chris Ager – The Socialite series of interior feature lighting comes as a flat pack tower block, in a selection of sizes, shapes and designs. Schtum is a modular seating and table system.
100% Design 2007, Scene. Photo Philip Vile

100% Design 2007, Scene. Photo Philip Vile


H
idden Art Select 

100% Design 2007, Jaker Phipps. Photo Philip Vile

100% Design 2007, Jaker Phipps Jonathan Field. Michelle Mason Photo Philip Vile

  • Jake Phipps – Jeeves and Wooster are dapper tongue-in-cheek pendant lights.
  • Jonathan Field – An elegant Hidden Colour Screen that catches the light.
  • Michelle Mason – A dual-purpose Egg Candleholder that acts as a candleholder or vessel, designed to hold a single flower.
  • Olivia of Sweden – Species is a unique and stylish collection of nature inspired tiles for the bathroom or kitchen.

 

100% 2007, Hidden Art Select, Olivia of Sweden. Photo: Philip Vile

100% 2007, Hidden Art Select, Olivia of Sweden. Photo: Philip Vile

 

  • Susan Bradley Design – A pendant light shade, Creep combines the natural beauty of wood with delicate and intricate leafy detailing.

    100% 2007, Hidden Art Select, Susan BradleyPhoto: Philip Vile

    100% 2007, Hidden Art Select, Susan BradleyPhoto: Philip Vile

Hidden Art Cornwall

  • Charlotte Tangye

    100% 2007, Hidden Art Conrwall, Charlotte Tangue, Photo: Philip Vile

    100% 2007, Hidden Art Cornwall, Charlotte Tangue, Photo: Philip Vile

  • Jodie Bishop

    100% 2007, Hidden Art Cornwall, Jodie Bishoip, Photo: Philip Vile

    100% 2007, Hidden Art Cornwall, Jodie Bishoip, Photo: Philip Vile

  • Nick Fraser

    100% 2007, Hidden Art Cornwall, Nick Fraser, Photo: Philip Vile

    100% 2007, Hidden Art Cornwall, Nick Fraser, Photo: Philip Vile

 Background

Over the past 10 years, a close partnership has developed between Hidden Art and 100% Design. Hidden Art brings a wealth of new talent to 100% Design, consistently showcasing exciting products and innovative designers; 100% Design has provided almost £30,000 worth of support to Hidden Art members participating in the show over the last 5 years.

 100% Futures Competition

100% Design offered all Hidden Art members that were short-listed for the Hidden Art awards in 2006 the opportunity to get involved in their new 100% Futures section in 100% Design 2007.
The winner was Dominic Bromley of Scabetti, and 100% Design granted him approximately 40m2 space on which to build his own installation.

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