GLE One London/UKTI – Free exporting seminars

How to Maximise your international Reach – Exhibition skills seminar

10-12 Queen Elizabeth Street, London SE1 2JN
Free
GLE oneLondon in association with UK Trade & Investment London are offering companies a free one day seminar to get ahead of your competitors and help develop a creative and effective approach to making the most out of International opportunities at exhibitions.Find out how you can promote your company in the international marketplace, present your products effectively , pitch your products or services to international buyers, effectively compete and win sales in the increasingly high impact climate of international exhibitions.

Seminar outline

1. Introduction: the essentials of international trade

  • How to choose where to exhibit
  • Planning the exhibition (timescales , etc)
  • Logistics, for example freight forwarding , the legalities of bringing in goods , and taxes
  • • How to export and the role of international exhibitions.

2. Get noticed: presentation at exhibitions

  • Increase your visual awareness and get noticed
  • Develop and increase your visual communication through design
  • Find methods to enhance product presentation
  • Present products effectively for selling
  • Maintain standards in exhibition spaces

3. Increase your sales from exhibitions

  • How to make the right first impression
  • Delivering your USP at an exhibition
  • Understanding how people buy
  • Meeting buyer’s requirements
  • Following up contact with buyers

This will benefit …This event is open to London SME’s who have been trading for at least two years and have an annual turnover of £250,000 plus. Places are limited and will be offered on a strictly first come-first-served basis.

To register and for more information …

Telephone 020 7940 1579 or email abdul.ali@gle.co.uk.

Alternatively, register for this event online.

Pitching to International Buyers

GLE Head Office, 10-12 Queen Elizabeth Street London, SE1 2JN

Thursday 28th February 2013, 9:00 – 17:00

Free

A practical, hands-on seminar designed to help London SMEs perfect their pitch before approaching international buyers.

GLE oneLondon in association with UK Trade & Investment London are offering companies a free one day seminar to learn how to position your business offer in a clear and compelling manner for the international market. You’ll also be invited to observe and participate in pitches, and receive immediate and valuable feedback from both a coach and the seminar group.

The event will aim to recreate a realistic pitching situation, reflecting the dynamics of a live pitch to international buyers. You’ll receive a complete overview of the sales process including the pricing of products and services.

Topics covered

Working through the international sales process

  • Prospecting – using trade mission matchmaking opportunities more effectively for your business, gaining access to international partners and networks and conducting the right type of market research.
  • Promoting – outlining why an international buyer would want to see you and what you can do to ensure you meet their needs before you meet them. Matching your capabilities with their needs. Making sure there is a good “fit”.
  • Protecting – reassuring overseas clients about the quality of your after sales service. Critical challenges when selling overseas.
  • How to price your products and services for international markets.

Pitching and presentation skills

  • The content and delivery of international sales pitches;
  • Techniques to build rapport and trust with non-UK audiences;
  • Individual presentation skills, presence and credibility;
  • Presentation styles and formats;
  • Tips for effective networking at international fairs and events.

This offer is for London based SMEs who have been trading for at least two years and have an annual turnover of £250,000 plus. Places are limited and will be dealt with on a strictly first-come-first-served basis.

To register and for more information telephone 020 7940 1579 or email taryn.a@gle.co.uk.

Alternatively, register for this event online.

Pricing for International Markets

GLE Head Office, 10-12 Queen Elizabeth Street London SE1 2JN
Thursday 7th March 2013, 9:00 – 17:00
FreeA practical, hands-on seminar designed to help London SME’s learn more about pricing when trading globally.One of the challenges faced by international marketers in foreign markets is setting prices strategically for their products and services. Many variable factors influence international pricing, including currency exchange rates, economic conditions, production expenses, your competitors and the consumers in your target market.

Getting your international pricing strategy right is as crucial to your business success overseas as it is in the UK. Prices which are too high inevitably lead to low sales, whilst prices which are too low will limit your profits. An international pricing strategy requires careful planning and on-going management in order to be effective.

GLE oneLondon in association with UK Trade & Investment London are offering companies this free one day seminar to help you learn how to price your products or services while trading globally. The seminar will cover how to profit from international markets, offering discounts to agents or distributors including how to find them, currency variations, using local knowledge for competitor pricing and ways of ensuring that you are paid on time.

Topic covered

  • Pricing your products and services when trading globally
  • How to establish your selling prices
  • Identifying currencies to quote in
  • Current risks
  • Buying currencies
  • Are discounts necessary?
  • Prices for agents and distributors
  • Getting paid
  • Letters of Credit etc.
  • How to price against the competition

GLE Head Office, 10-12 Queen Elizabeth Street London SE1 2JN

This offer is for London based SMEs who have been trading for at least two years and have an annual turnover of £250,000 plus. Places are limited and will be dealt with on a strictly first-come-first-served basis.

To register and for more information Telephone 020 7940 1579 or email taryn.a@gle.co.uk.

Alternatively, register for this event online.

Register by …

Two working days before the event.

International Market Research – A world of

information at yoinformation at your fingertips

City Business Library, Guildhall, Aldermanbury, London EC2V 7HH

Friday 1st March 2013 9:45 – 16:30

Free

One of the major challenges when exporting overseas is the understanding of your market. Market research is the most reliable way to gain a true understanding of your target audiences.

This one day practical workshop offers London businesses, who are thinking about exporting their product or service or are about to enter new international markets, the following:

  • An opportunity to explore and use the vast range of specialist databases, books and magazines that are available at the City Business Library.
  • Hands on experience using PCs and library research tools.
  • Explore the most relevant databases, including Market Line, Mint and Global Trade Tracker.
  • Produce a bespoke list of potential business contacts in a particular international market.
  • Expert Library staff available to help you access the information that you need.

Why Attend?

  • Increase your company profile through effective market research.
  • Discover primary and secondary research tools and techniques.
  • Identify potential customers and competitors.
  • Find reliable company information, industry profiles and export statistics.

This event is open to London-based SME’s who have been trading for at least two years and have an annual turnover of £250,000 plus. Places are limited and will be offered on a strictly first-come-first-served basis

To register and for more information …

Telephone 020 7940 1524 or email taryn.a@gle.co.uk.

Alternatively, register for this event online.

Register by …

5 working days before the event

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