25 years of Hidden Art

Hidden Art have been running for 25 years, initially as Mazorca Ltd. The first Open Studios event as Hidden Art was held in Hackney in 1994. Ever since then we’ve been helping designers and designer-makers in London and across the UK. We’ve put together this timeline to show some our successes and achievements over the last 25 years.
For links to all Hidden Art Open Studios, including the launch of Hackney Contemporaries, see here 
1993 Launch of Hackney Contemporaries exhibit at the Geffrye Museum
1994  
1st “Hidden Art of Hackney” Open Studios.
Mazorca Projects brings together a group of designer-makers all living or working in Hackney – the Hackney Contemporaries. The aim: to promote Hackney and the skills of its designer-makers to new markets in the UK and Europe. “to show the quality of work being made here by designer-makers to help counteract the perception that the public and the press had about Hackney at that time.”  Karen Bunting, founder of the Hackney Contemporaries. 43 designer-makers participated and 1,500 members of the public visited.
Hidden Art Open Studios 19941994

Hidden Art Open Studios 1994

1995
2nd Hidden Art Open Studios
67 participating designer-makers and over 3,000 visitors, this event included the now well known Hidden Art Map. Launch of the Hidden Art Schools Project
Hidden Art Open Studios Tours starting from the Geffrye Museum
Hidden Art Open Studios Tours 1995

Hidden Art Open Studios Tours 1995

Kingsland Corridor Furniture Directory
Kingsland Corridor Furniture Directory

Kingsland Corridor Furniture Directory

1996    

3rd Hidden Art Open Studios

Open Studios 1996

 

Hidden Art Open Studios 1996. Oblique Workshops

Hidden Art Open Studios 1996. Oblique Workshops

Using the empty buildings in Broadway Market as venues.  The area has now become a thriving market once again. “Hidden Art weekends illustrate London’s booming art network.’” Evening Standard, 18th Dec ‘96 Launch of the first website: made-in-hackney.co.uk

Hidden Art Open Studios Map 1996

Hidden Art Open Studios Map 1996

1997  

4th Hidden Art Open Studios.

Geffrye Design Centre at 100% Design

The Furniture Directory – first launched in 1995, becomes an invaluable resource, featuring over 130 designer-makers and manufacturers.

Furniture Directory 1997

Furniture Directory 1997

 

 

 

 

 

100% Design 1997

The Geffrye Museum & Hidden Art collaborate with a joint stand at 100% Design

“‘In Hackney we have an explosion of design talent, that can supply the demand for individuality and style – if London did but realise it.” David Dewing, Director, Geffrye Museum.

1998  

5th Hidden Art Open Studios
Expands to include Clerkenwell, Tower Hamlets and Hackney, taking place over three weekends, and includes bus and rickshaw transport linking the studios. Geffrye Design Centre opens promoting the best in contemporary design.

Hidden Art Schools Project 1998

Hidden Art Schools Project 1998

Hidden Art Schools Project 1998

100% Design 

Hidden Art ‘s 1st solo stand at 100% Design, Now a recognised feature of the event.

Launch of the Hidden Art Quarterly Newsletter, communicating news and information with all the members of the Hidden Art network.

1999  

6th Open Studios & Hidden Art Design Fair
The first Hidden Art Fair brings designer-maker together at Broadway Market, the East London Design Show, Pennybank Showcase and Bishopsgate Goods Yard.

Hidden Art Open Studios Map Cover 1999

Hidden Art Open Studios Map Cover 1999

 

Bishopsgate Launch

 

“The enthusiasm and excitement of other participants, the dedication and friendliness of the Hidden Art team… the contacts made before, during and after the event.”  Rebecca Skeels – Jeweller

 Hidden Art Schools Project 1999
Hidden Art Schools Project 1999

Hidden Art Schools Project 1999

 

Hidden Art Schools Project 1999

Hidden Art Schools Project 1999

2000  

7th Hidden Art Open Studios
285 studios opened: designer-makers participated, with over 37,000 visitors.
“Bringing together huge amounts of talent makes me proud to live and work in the area.” Della Tinsley – Glass Maker

New York’s International Contemporary Furniture Fair – Hidden Art exhibits a showcase of a group of designers.

Hidden Art Schools Project: Includes an exhibition showing a selection of artwork by pupils from over 40 participating schools.  Over 1000 pupils’ work is featured on Arriva buses and the Docklands Light Railway trains.

1st Hidden Art Festival & Forum

The first discussion Forum focusing on putting work into production, complemented by a selected exhibition showcasing 16 leading East London designer-makers.

Forum 2000

East London Design Directory
Hidden Art produces an illustrated handbook of over 140 designer-makers, manufacturers and specialist suppliers in East London, helping to build relationships between them.

East London Design Directory, 2000

East London Design Directory, 2000

2001  

8th Open Studios & Hidden Art Design Fair

Sophie McCartney Ceramics

  In the run-up to this event a record 250,000+ hits were made on the Hidden Art website
“One-off crafted Christmas gifts don’t have to cost a fortune but they can’t always be bought last-minute. Open studio days help you find beautiful and unique presents” Corinne Julius, Evening Standard,

Nov 2001 2nd Hidden Art Forum held at Excel.

Launch of new website at www.hiddenart.com

2002    

9th Open Studios & Hidden Art Design Fair
Now extended to include the Ecology Centre in Mile End Park.  Nine Russian designer-makers exhibited at the Fair.
“For sheer size, exuberance and depth of coverage you can’t do better then Hidden Art, Europe’s largest Open Studios Event.” Home and Garden 2002.

Design & Manufacture Pilot Project Launch
Nine designer-makers are selected and paired with manufacturers to develop their prototypes.  This work is shown at 100% Guaranteed.

Salone del Mobile / Milan Furniture Fair
Hidden Art undertakes a research trip to the world’s largest furniture fair –now a regular exhibition venue for Hidden Art designer-makers.

Hidden Art in Milan

Opening of The Bureau– A multimedia resource at Mazorca Projects.

St. Petersburg Pilot Study – Researching ways to extend Hidden Art services abroad.

Hidden Art Schools Project 2002

 

2003    

10th Open Studios & Hidden Art Fair
The Hidden Art website receives 1 million hits during November.

Launch of the Hidden Art Magazine – Quarterly colour magazine replaces the newsletter.

Hidden Art in Milan “Hidden Art has become a winter tradition to thousands of visitors eager to buy or commission direct from designer makers.”  What’s On in London, 20th Nov 2002.

Visit to Mazorca Projects by Vietnamese Delegation.

Hidden Art at 100% Design Launches ten designer-makers, one of whom is shortlisted for Best Newcomer award.

4thHidden Art Forum: Two days of discussions on design and manufacture, held at London Metropolitan University.

2004   
 Reaching our first decade, we open a temporary Christmas Shop, at the Old Truman Brewery.

Hidden Art Revealed
A retrospective exhibition celebrating 10 years of Hidden Art opens at the Geffrye Museum in September.

Hidden Art Revealed at Geffrye, 2004

Hidden Art Revealed at Geffrye, 2004

Design London showcase at the Milan Furniture Fair
The work of 40 London based designer-makers and manufacturers is showcased under the banner Design London. Organised by Hidden Art in conjunction with Design Nation, Furniture Works and Furniture Link.

5thHidden Art Forum: Held at London Metropolitan University.

Hidden Art Stand at 100% Design. Showcase of 11 designer-makers, one of whom is shortlisted for Best Newcomer award.

100% Design Stand

1st Hidden Art Open Studios September
Our signature event makes a debut appearance during 100%  Guaranteed and the London Design Festival with 14 selected studios.

Launch of the Pool of Specialists

2005  

Launch of Hidden Art Pilot Franchise, Hidden Art Cornwall
Mazorca Projects’ success over the past 10 years helps secure Phoenix Funding to run pilot Hidden Art franchises within England, as social enterprises.

Hidden Art Awards

Hidden Art in Milan for the 5th year – April – coordinating Design London.

Brokerage service is launched with the support of CTO manufacturing.

6th Hidden Art Forum, 13/14 June

Hidden Art at Big Chill.

Hidden Art at 100% Design, Includes designer-makers from Hidden Art Cornwall, 9th year.

Winner of 100% Design/Blueprint “Best Contribution to Show” Award.[/caption]

Hidden Art E-shop goes live – 13 October 2005

Hidden Art Cornwall official launch event, 11 November. Hidden Art Schools project – 10th Anniversary.

2006  

Hidden Art wins ” Best Social Enterprise in Hackney” Award

Canary Wharf Showcase.

 Innovative Routes to Market project launched at UBS Investment Bank, 3 March
Hidden Art E-Shop at House and Garden Daily Telegraph Fair, 29th June – 2 July Products from 17 designer-makers. Sixixis, Hidden Art Cornwall member receives the Laurent Perrier Award
Heal’s Discovers, 20th July Press launch. Heal’s, through the Hidden Art Brokerage, added four more Hidden Art designer-makers to their Discovers range.

Francisca Prieto

Hidden Art Cornwall organises first Fair at Godolphin House, 26-28  August

Hidden Art at 100% Design, 21-24 September

Celebration of 10th year, with 10 new members and selection of 10 participants from past 10 years.

Exploring Innovation Forum, 27th September,Bloomberg The annual Forum in association with the London Design Festival, Design-Nation and Metropolitan Works.  Speakers include Matteo Alessi and Established & Sons.

Alessi speaking at the Forum

Hidden Art in Japan, during Tokyo Design Week, showcasing products from the E-Shop 13th Hidden Art Open Studios, 25-26 November and 2-3 December

Hidden Art Schools Open Studios

E-shop products on show at Canary Wharf, 11 December – 5th January

Canary Wharf Eshop Showcase

Hidden Art Awards, 14 December, Rich Mix building

2007 

Hidden Art make a successful return to Salone Satellite in Milan in April

Hidden Art at 100% Design, 20-23 September – 11th year at 100% Design, featuring the launch of Hidden Art Select.

Anticipating the Future Forum, 26 September, Bloomberg – The annual Forum in association with the London Design Festival. Speakers included Ben Evans, Director of the London Design Festival, Committee, Max Fraser and keynote closing from Jeremy Myerson (RCA)

14th Hidden Art Open Studios, 24-25 November and 1-2 December:

Hidden Art Awards, 14 December, Rich Mix building

2008
November-December saw another successful Open Studios, with a strong return for the Hidden Art Christmas Design Fair.
2009  

The fifth annual Hidden Art Awards held at Rich Mix, celebrating Hidden Art’s 20th year with 20 awards.

Yet another return to SaloneSatellite, Milan, showing six designer-makers’ work to an international audience.

Further celebrating the 20th Year of Hidden Art, the Transforming Passion into Products exhibition takes place on the Southbank, followed by the Hidden Art E-Shop’s pop-up shop at the Dock.

Open Studios returned in November and December, while the Christmas Design Fair grew to give sales opportunities to over 60 designers.

Kate Malone at Open Studios 2009

2010 

The sixth annual Hidden Art Awards held at Rich Mix.

We show again in the Salone Satellite, Milan.

During the London Design Festival Hidden Art had two stands at 100% Design. Showcasing seating, as well as the Hidden Art Design Store.

Hidden Art stall at 100% Design

 

Hidden Art Open Studios takes place over two weekends in December.

Hidden Art win a Dragon Award for their partnership with UBS.

Hidden Art Select Kids takes place with the help of CUSTHOM Design

2011 

Once again Hidden Art show at 100% Design.  A full programme of support is offered throughout the year, and we set up our blog and Facebook Group.

Although by the end of September 2011 our public funding stopped due to the recession, Hidden Art continued without funding.

2012
Culturelabel hosts the Hidden Art E-Shop.
We start converting our blogsite into a website.

2013
On the 22 July we launch our own E-Shop again

With Designersblock introductory session to Milan

2014
1-2-1 sessions at our new premises

20th Edition of 100% Design, 25 years of Hidden Art

2015

East London Designers Showcase Work in East Village

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