By Dieneke Ferguson
20 August 2015
After having been with us for over 2 years as an Online Marketing Intern Kostas Koutoupis is now handing over to Alice Kim. Over the period Kostas has been with us there have been massive changes in which he has been involved and played an important role.
When he started in May 2013 our e-shop was hosted on the Culture Label website. When Culture Label decided to go through a major brand overhaul, including a new e-shop that could not accommodate the work of all designers we work with, we decided to build our own e-shop. Kostas together with Donica Leung and myself successfully launched our new e-shop in July 2013.
Our efforts to constantly improve the layout of the Hidden Art e-shop allowed Kostas to use his problem-solving abilities and love for coding to address quite a few challenges we faced along the way.
Hidden Art Revival – This was more of a timing thing than anything else. I just landed a job with Hidden Art when things were changing. New e-shop, a website refurbishment, changes to our e-newsletters and an overall effort to go head to head with the big names in the over-saturated, highly competitive arena of promoting designer products online. I think we’ve come a long way, pushed ourselves to our limits and beyond and learned much in a short amount of time. (Kostas)
Hidden Art was still based in Shoreditch when Kostas joined us. Since then we’ve moved to our new office in Stamford Hill, a multicultural neighbourhood that offers itself for exploration.
Celebrating has a fundamental place in Hidden Art’s philosophy. We love everything creative including cooking. Making the best of our office’s equipment (kitchen and oven) we celebrated Christmas in 2013 with an office-cooked turkey and a delicious meal.
Celebrating – Celebrating needs to have its own special place in the Hidden Art core-values text book next to helping designers and the sector. I really enjoyed the meals and get-togethers I had as part of the Hidden Art team and I’m sure more will follow in the future. (Kostas)
Kostas would join me in main design events and use his great photography skills to document everything for the Hidden Art website while taking the chance to talk to our designers and look for new talent.
LDF -Being out and about during LDF was an eye-opener especially for a design novice like myself that was in serious need of an initiation ritual. Visiting the different venues, meeting the people, hearing the stories and catching some wisdom from big design names is one of the privileges a Hidden Art press pass will get you. And if I had to pick a highlight during the LDF (London Design Frenzy) week, then I’d go for the V&A after-hours party. Not many things can beat a few late-night cocktails in the beautifully-lit garden of this gorgeous venue. (Kostas)
This is a review about DesignJunction and Designersblock that Kostas wrote.
Over the period he has been here, he has patiently helped designers to get their products on the Hidden Art E-Shop and produced the regular e-newsletters to promote their work.
Helping out -Perhaps the most gratifying moment of my role so far has been getting a ‘thank you’ email from the designers we work with. This just shows you that all your hard work is not in vain and gives you strength to keep going. (Kostas)
Thank you Kostas for all you did over these two years.
Kostas will still be doing some work for us before moving to pastures new, but with regards to the Online Marketing Intern post he is handing over to Alice Kim. She is a Product design graduate with interest in products, furniture, photography and many other design areas.
“At university I enjoyed learning design through making with a hands-on approach to materials and manufacturing processes. I also have a love for the graphic design side of projects that I have done. I now hope to learn how others designs are designed, created, marketed and sold. “ Alice Kim