14-19 April 2015
By Dieneke Ferguson
It is that time of the year again – the biggest event in the design calendar, the Milan Design Week is upon us. Although some in the design world are talking about Milan having changed over the years, it is without a doubt still the biggest design event which has no equal.
Hidden Art has participated in Milan from 2002 to 2010 and in subsequent years we have visited the shows and covered the events where UK designers are participating or which we visited and we liked.
We will be adding more details as we will be receiving it and we hope that this article is of use for those that are visiting and don’t know where to start, as well as for those that won’t be able to make it and would like to know what it is all about.
For a review of Milan Design Week 2014 see here
Salone del Mobile
Tuesday 14 – Sunday 19 April 2015
Rho, Milan Faigrounds
Daily 9.30 – 6.30
Open to the general public on Saturday and Sunday
1-entrance card. Online: Euro 23, At Fair: Euro 30
3-entrance card: Online: Euro 43, at Fair: Euro 60
1 Entrance card + return ticket Milan/Rho Fiera: Euro 28
1 Entrance card and 1 day-Travel card: Euro 31.
Metro: Rho Pero
This is the 54th Edition and the Salone attracts more than 300,000 visitors from over 160 countries. There are three sections: Classic, Modern and Design. There is also the International Furnishings Accessories exhibition and the SaloneSatellite. The biennial Euroluce/ International lighting exhibition will be in Pavillions 9-11 and 13-15. Workplace 3.0/SaloneUfficio which is dedicated to the workspace will be in Pavillions 22-24.
To mark the 2015 International Year of Light proclaimed by UNESCO, architect Attilio Stocchi has conceived “FAVILLA. To every light a voice” for the city of Milan – an installation/event telling the story of and exploring the essence of light.
“The Walk”, a huge installation on exhibit inside the Workplace3.0 pavilions, was conceived by internationally renowned Italian architect Michele De Lucchi as an area for showcasing ideas and design triggers for planning workspaces in their many different contemporary interpretations. New activities and working modes generate new workspaces and new design requisites for “inhabiting them”, with offices increasingly becoming a hub for social interface, meetings and living side by side.
Milan Design Week 2014, Salone Satelite
Free Public Entry from Cargo 5
When you arrive at Rho, take the free shuttle bus to Cargo.
Now in its 18th edition, the exhibition is dedicated to the theme “Life Planet”, dovetailing with that of EXPO 2015: Feeding the Planet, Energy for Life. The exhibition showcases the work of 700 designers under 35, and offers them a chance to be selected for the 6th annual edition of the SaloneSatellite Award for the 3 best prototypes on exhibit, relating to the product categories on show.
Hidden Art also exhibited here for many years. See here
ISALONI – Events outside the main fair
Many events are taking place outside the main fair. Look out for the Interni guide which you can find at main venues during the fair. You can also see www.fuorisalone.it/2015
If you are visiting Milan then it is worth your while deciding beforehand what you would like to see, as there is too much to see it all. Most of the venues are in one of the main clusters:
– Tortona Design Week
– San Gregorio Docet
– San Babila Design Quarter
– Zona Santambrogio
– 5VIE Art + DESIGN
– Brera Design District
– Ventura Lambrate
TORTONA DESIGN WEEK
16 April – Late night 12am
Tortona is the district that first brought together the foremost brands in Italian and international design with famous as well as up-and-coming young designers in the impressive spaces of its many former industrial warehouses.
Via Savona 56
14-18 April: 10am – 9pm
19 April: 10am – 5pm
The Unexpected Welcome
Moooi will showcase an assembly of inspirational living quarters, timeless product haikus and a new company Moooi Carpets blended with artistic photography by Rahi Rezvani.
Via Tortona 54
From 10am daily
Designersblock presents 45 independent designers both English and international including furniture, lighting, furnishings, jewellery, ceramics and concepts. It Includes amongst others the Estonian Design House, London College of Furniture and Timorous Beasties
Designersblock in Milan 2013
Via Tortona 27
14 – 18 April: 10am – 9pm
19 April: 10am – 6pm
SUPERDESIGN Show marks 15 years of design in SuperStudio.
TOKYO DESIGN WEEK
SAN GREGORIO DOCET
10am – 8pm
Opening party Tuesday 14 April: 7pm – midnight
This is the area surrounding Via San Gregorio, between Porta Venezia and the Central Station. It is the second year that the district participates, imagined and created by Claudio Loria of Leclettico gallery in collaboration with Wallpaper* magazine.
Via San gregorio 39
Close to Stazione Centrale
“World Of Wonders”
“Wow” is the exclamation of amazement you will make when you stand in front of the World of Wonders of Leclettico. Claudio Loria, Leclettico will lead you by the hand to discover a succession of environments with striking aesthetic and emotional impact.
Wallpaper Handmade’s Epicurean Adventures
Some of the world’s finest creative minds, star designers and manufacturing talents have been enlisted to create a feast dedicated to gastronomy and the art of entertaining.
It includes AFGHANMADE which is focused on the revitalisation of traditional industries in Afghanistan, including carpet weaving, cashmere production, jewelery and artisan.
“The Department Store”
British product and interior designer Lee Broom transforms a street of disused shops on Via Alfredo Cappellini to create ‘The Department Store’, his largest show to date with the launch of over twenty new products.
“The Memphis Variations”
Memphis 30 years later. In the exhibition, the historical pieces from the 80’s are mixed together with ancient ethnical carpets, vintage furniture, contemporary art pieces, rare objects and mass market ones.
“The Arrangement of Furniture in a Room”
The show composed by Michael Marriott explores the cultural richness that has formed the backbone of SCP for the last 30 years. A range of SCP prototypes,originals, re-issues and new products, displayed on top of a piece of specially sourced non-SCP furniture.
Celebration of 65 years of the Desert Boot.
Fourteen leading British and UK- based talents from the art and design world, who will restyle and reinterpret the iconic footwear, each according to his or her own vision.
Ferramenta (Hardware Store)
c/o Alfredo Viganò e C
Via Panfilo Castaldi 40
April 14th – 19th
Mo – Sun 10am-7pm
MM1 Porta Venezia
The collection of 210 hardware items will be presented in its natural habitat, an ordinary hardware store. You can come, see, and purchase our “screwy” smileys from the gumball vending machine.
BRERA DESIGN DISTRICT
The district is the creative business core of Milan; it extends along Bastioni di Porta Nuova to Via Broletto, along Via Legnano to Via Montenapoleone, sharing the perimeter of Brera’s DUC’s (Urban Business Districts). This is the 6th Edition of the Fuori Salone and this year there will be 136 events.
SAN BABILA DESIGN QUARTER
This is a brand new design district in the heart of Milan’s city centre and was launched by DesignJunction in partnership with MONOQI business. San Babila unites design showrooms, fashion stores and eateries in central with cutting-edge exhibition, designjunction edit Milan positioned at the centre.Showrooms include Alessi, Artemide, Bulthaup, Vivienne Westwood and Smeg.
Via Pietro Mascagni, 6
Mon – Sat: 11am -7pm
Sun: 11am – 3pm
This is their 4th Edition in Milan and will be a curated show of cutting-edge contemporary design presented against the derelict surrounds of Casa dell’Opera, in Milan’s city centre in the San Babila area. There will be more than 30 international brands including products from Benchmark, Ercol, Channels, Anglepoise and Kukka, The Designersguild and The New English. Furthermore it will include Tom Dixon and the Green Room.
The Green Room
UK Trade & Investment (UKTI) and the British Consulate-General Milan present The Green Room, an interior design project where design, creativity and technology meet eco-sustainability. For this special pre-Expo edition, which was curated by Marina Iremonger, Head of the Consumer & Creative Team of UKTI Italy, the set-up is a dining room decorated with „green‟ furniture and furnishings. This second edition of The Green Room promotes once again the theme of Green Growth, that there are opportunities and competitive advantage for businesses from being environmentally responsible.
“In an abandoned 300 square metre theatre, ‘The Cinema’ will be an interactive entertainment show highlighting their latest designs through a series of installations.”
Corso Venezia 20
14-16 April: 10am – 4pm
17 april; 9am – 12pm
Airbnb is partnering with Fabrica to create Housewarming, an experiential installation celebrating the connections guests and hosts experience through sharing a home, and how these unique relationships begin with a simple welcome. Visitors to Palazzo Crespi, a private home that is open to the public for the first time, will see the creations of 19 international designers who have interpreted the concept of welcome. Guests will be invited to interact with the designers, all located in different parts of the Palazzo. From a British tea time to the Indian ritual of lighting lamps, visitors will leave with a sense of belonging to this Milanese home and the cultures each of the Fabrica designers represent – a feeling central to any Airbnb experience.
It is essential that you register which you can do here
LA RINASCENTE COLLABORATION WITH SERPENTINE GALLERIES
For the second year, Serpentine Galleries will collaborate with la Rinascente on a special commission for the department store’s eight storefront windows during the 2015 Salone del Mobile. Pasted is a preview exhibition devised by design curator Libby Sellers to mark the launch of the Maharam Serpentine Galleries Wallpaper Collection by artists, architects and designers in May 2015.
This inaugural wallpaper collection comprises thirteen patterns by seven contributors, including artists John Baldessari (b.1931, United States), Marc Camille Chaimowicz (b. 1947, France), Rosemarie Trockel (b. 1952, Germany), Lawrence Weiner (b. 1942, United States) and Ai Weiwei (b. 1957, China), as well as architects SANAA (est. 1995, Japan) and Toyo Ito (b. 1941, South Korea). Additional wallpapers by Etel Adnan, Kerstin Brätsch, Beatriz Gonzalez, Raqs Media Collective and other artists are set to follow
Piazza Sant’Ambrogio, Via Sat Vittore 49
11am – 11pm
Sat-Sun 11am – 12pm
Zona Santambrogio is one of the key areas in the city as regards history, art and culture: the Basilica of the local patron St. Ambrose, Santa Maria delle Grazie, Leonardo da Vinci’s vineyard, the Museum of Science and Technology,the Achille Castiglioni Foundation, the Franco Albini Foundation, Spazio Rossana Orlandi and the Triennale Milano
TRIENNALE DI MILANO
Viale Alemagna 6
10am – 11pm
from 9 April – 1 November 2015
Arts & Foods. Rituals since 1851
Curated by Germano Celant. Visitors will have the opportunity to immerse themselves physically in a spectacular route where works of art, drawings and architectural models, films, objects, documents, books, menus, and album covers bring to life a narrative that set works and images in their own historical, sociological and anthropological context.
In the interior and exterior spaces of the Triennale – about 7,000 square meters, comprising building and garden – Arts & Foods will focus on the plurality of visual language and models, as objects and environmental representations that since 1851, the year of the first Expo in London, have to date revolved around food, nutrition and eating together. It is a global panorama of the interwoven aesthetics and design of eating rituals. It is also an international exhibition that uses a variety of media to offer a view across time, from the historical to the contemporary, of all levels of expression, creativity and communication from all areas of culture.
SPAZIO ROSSANA ORLANDI
Via Matteo Bandello, 14/16
9am – 8pm
The selection includes already established brands like Gufram, Piet Hein Eek, Marimekko and Georg Jense together with upcoming designers like Marjan Van Aubel, Jolan Vander Wiel, Sander Wassink, Alcarol among the others. Rossana Orlandi is also curating a special collection of outdoor furniture for the brand Sunbrella with pieces designed by Nacho Carbonell and others,
EAT URBAN FOOD TRUCK FESTIVAL
Via San Vittorie 49
11am – 11pm
The first street food festival featuring the best Italian food during Milan Design Week. 10 Ape cars and food trucks offering the best of regional Italian street food.
DOUT Design 2015
Via San Vittore 49
Coctail: Wednesday 15 April: 6pm – midnight.
Food Innovators, from street food to design. Dout Design want to observe, study and comprehend how the way we relate to and perceive food is changing these days, in the run up to EXPO 2015.
5VIE Art + DESIGN
Late night: 15 April: 6-10pm
The 5VIE are the historic heart of the city of Milan and include via Santa Marta, via Santa Maria Podone, via Santa Maria Fulcorina, via Bocchetto and via del Bollo.The name “5VIE art+design” combines the three basic concepts which the project aims at developing: history, culture and innovation. With a path that includes shops, artistic monuments, archaeological finds and courtyards in historical buildings, 5VIE offers a program aimed at valorising the exceptional nature of cultural places focusing on the creative reality of the world of design.
Maarten Baas and Bertjan Pot
Via Medici 13
Piazza della Borsa
100 years of design history
Via Zecca Vecchia 3
Exercises in Seating
The exhibition will present a wide selection of historic pieces, all characterised by sophisticated research into materials combined with various production techniques. Each piece, contextualised by photographs, videos and illustrations by the designer represents a different point of the same obsession search for the identity of the material, at times brutally sculpted, at time formally contained, at times loose and recomposed.
Via Ventura 5
10am – 8pm
MM2 Green Line, Lambrate FS
Free shuttle service
24 academies and universities. The overall trend is about breaking out of discipline-specific frameworks and taking design education to the next level.
Via Ventura 15 (Location K on local map)
Opening time Daily 10.00 – 20.00 Sun. 19 Apr. till 18.00
The Zuiderzee Museum in Enkhuizen presents its latest acquisition The Combers Cabinet, a design of design studio Kranen/Gille, has been commissioned by this Museum. The acquisition consists of nine lamps with combed parts from the Museum’s storage department, presented in a special made cabinet.
Via Privata Oslavia 17 – Location R
Tuesday 14– Sat. 18 April: 10am – 8pm
Sunday 19 April: 10am – 6pm
Wednesday 15 April: 8pm– 10pm
Includes Valentina Gonzalez Wohler’s Foldable Rocking chairs.
Design Academy Eindhoven
Via Crespi/ Via dei Canzi – Location B
14-18 April: 10am – 8pm
19 April: 10am – 6pm
Grand opening Wednesday 15 April 11am
Free Breakfast Talks:
15th, 16th and 17th April from 10:00 am to 11:00 am
This is the first exhibition of the Design Academy Eindhoven’s new department Food Non Food for the Salone del Mobile. The entire department (18 students and teachers) will transfer to Milan for the event, which delves into the politics of how, where and why we eat in a part exhibition, part public laboratory format.
Especially for “Eat Shit”, food curator Lucas Mullié will present “Infinite Sausage”, a food-producing machine that will provide a dinner menu that can be enjoyed with a beverage in the courtyard space of the exhibition. We look forward to seeing you all there.