The history of 100% Design and the London Design Festival

By Dieneke Ferguson

13-21 September 2014

Further London Design Festival Reviews can be seen here:

V & A
Designersblock
Tent
Design Junction
Shoreditch Design Triangle
A Place Called Home

The London Design Festival this year has been very special to us. Not only because 100% Design is 20, but also because it is good to remember that 100% Design since its beginnings in 1995 has been a focal point for design which has attracted and fostered the design sector in London as a whole.

100% Design 1995 - Main Entrance

100% Design 1995 – Main Entrance

So here is a quick rundown of its history and how the other destinations developed.

In 2002 100% Design started 100% Guaranteed with the initial purpose of focusing on the great wealth of talent in East London.

100 % East 2005

100 % East 2005

In 2005 that changed into 100% East which took place in the Truman Brewery which then subsequently led to the setting up of Tent in 2006.

Of the Design Destinations as they are now called, Designersblock is the oldest as the show started in 1997, this year in its 17th year.

Milan Design Week 2014, Piers and Rory from Designersblock

Milan Design Week 2014, Piers and Rory from Designersblock

Designersblock is now in its 17th year. Further details you can find here
F
or a Review of Designersblock 2014 see here

Design Junction only started in 2011 with its first show being at the Victoria House Basement in Southampton Row. For a\ Review of Designjunction 2014 see here

The London Design Festival itself was initiated in 2003, building on the initial work undertaken through 100% Guaranteed. It quickly managed to expand the number of venues year upon year in a spectacular manner. Whilst the V&A still had a small involvement in 2005, from 2009 the V&A became the hub for the London Design Festival. Since then its involvement has grown and they now have an extensive programme of commissions and exhibitions. For a review of the V&A 2014 see here

The first series of Landmark Projects was introduced in 2007. Each year the London Design Festival would commission well known designers and architects as well as new talents to create extraordinary installations in London’s most prominent and best-loved spaces, including the V&A and Trafalgar Square. They have now become very much the public face of the London Design Festival. These have only been made possible through the generous patronage of the LDF sponsors.

In addition to the installations at the V&A this has included this year A Place Called Home at Trafalgar Square in collaboration with Airbnb. ‘A Place Called Home’ brings together four designers who have been invited to create their own interpretation of home.

London Design Festival 2014, A Place Called Home,

London Design Festival 2014, A Place Called Home,

For further details on A Place Called Home see here

From the beginning Hidden Art has participated in events, mostly at 100% Design but also elsewhere often in addition to our show at 100% Design.

In 2003 we celebrated Hidden Art’s move to its new premises in the Shoreditch Stables with an exhibition in our premises as part of 100% Guaranteed. In that year Designersblock exhibited in the same building.

The courtyard at Shoreditch Stables where Designersblock and Hidden Art exhibited in 2002. They were still working on our office.

The courtyard at Shoreditch Stables where Designersblock and Hidden Art exhibited in 2003. They were still working on our office.

100% Guaranteed 2003, Hidden Art exhibition at its premises shoreditch Stables

100% Guaranteed 2003, Hidden Art exhibition at its premises shoreditch Stables

Designersblock London, 2002 as part of 100% Guaranteed at Shoreditch Stables (our base)

Designersblock London, 2003as part of 100% Guaranteed at Shoreditch Stables (our base)

100% Design

It was nice to visit 100% Design this year when it celebrated its 20th Edition. The celebrations had already started the 6th February with a dinner of some of those that have exhibited over the years at 100% Design. The dinner was held at Heal’s and coincided with the Heal’s Discovers private view. The theme for the 20th Edition, The Design Kaleidoscope, was also introduced – the theme stands for reflecting the diversity and rich history of 100% Design.

For more information see here

This year we were particularly pleased that we were able to exhibit a series of posters that featured our presence over the years at 100% Design starting from the first show  in 1995.

Hidden Art at 100% Design, 1995 & 1997

Hidden Art at 100% Design, 1995 & 1997

The posters were exhibited in the Stories Lounge.

London Design Festival 2014 - 100% Design, Stories Lounge

London Design Festival 2014 – 100% Design, Stories Lounge

Including our presence in  2014 we have exhibited 15 times and each year or us was different. Over that period 175 designers exhibited with us, the first design directory was launched in 1995; Frank designed our stand in 2003 and 2004; We received the 100% Design Blueprint Best Contribution Award in 2005; Hidden Art Select was launched in 2007 which includes the Jeeves and Wooster lights from Jake Phipps and Hidden Art Cornwall which included Nick Fraser exhibited with us in 2007 and 2008.

For the full article and further information see here

2020 Vision

Barbara Chandler’s photographic exhibition 2020 vision featured 20 designers that exhibited at 100% Design over the years. It included Jocelyn Warner and Ella Doran amongst others.

London Design Festival 2014 - 100% Design, 2020 Vision, Barbara Chandler

London Design Festival 2014 – 100% Design, 2020 Vision, Barbara Chandler

For all pictures in the 2020 vision see here 

 

Pecha Kucha
100% Design also organised celebrations on the Thursday night 25th September. This included  a special anniversary Pecha Kucha evening chaired by its founder the Tokyo-based architect Mark Dytham. 20 designers, all of whom were key to 100% Design’s 20 year history showed 20 slides of each 20 seconds.

London Design Festival 14, 100% Design, Pecha Kucha, Piers Roberts

London Design Festival 14, 100% Design, Pecha Kucha, Piers Roberts

The Kaleidoscope Theme

The Design Kaleidoscope, the Show Theme was created by show designers Thomas Matthews. The theme then was carried forward in a series of Kaleidoscope experiences.

Auditorium Design by El Ultimo Grito who used the height to create a focal point within the exhibition space by designing a series of large inflatables that mark the perimeter of the auditorium.

London Design Festival 2014 - 100% Design, Auditorium design by El Ultimo Grito

London Design Festival 2014 – 100% Design, Auditorium design by El Ultimo Grito

London Design Festival 14, 100% Design, Seminar design by El Ultimo Grito

London Design Festival 14, 100% Design, Seminar design by El Ultimo Grito

The optical entrance tunnel was designed by Studio Design UK

London Design Festival 2014 - 100% Design, Optical entrance tunnel by Studio Design UK

London Design Festival 2014 – 100% Design, Optical entrance tunnel by Studio Design UK

NBB’s IAlter’s computational design installation for the workplace hub

London Design Festival 2014 - 100% Design, Workplace Hub

London Design Festival 2014 – 100% Design, Workplace Hub

Mette’s Studio’s Maker Carousel for the Interior’s Hub

London Design Festival 14, 100% Design, Maker Carousel by Mette Studio

London Design Festival 14, 100% Design, Maker Carousel by Mette Studio

VPPR’S Foam Dome for the Kitchen’s & Bathroom Bub

London Design Festival 2014 - 100% Design, Foam Dome

London Design Festival 2014 – 100% Design, Foam Dome

And Thomas Matthew’s Materials Landscape curated by SCIN for the Eco, Design and Build hub.

Overall Will Knight at Media 10 had continued the trend and changes that were made last year since Media 10 took over the show from Reed Exhibitions including the Super Design Market and Design London.

In the midst of the bigger brands I liked  the Cargo Collective.

London Design Festival 2014 - 100% Design, Cargo Collective

London Design Festival 2014 – 100% Design, Cargo Collective

Now in its second year the Super Design Market had some brilliant work for sale from designers across the world I particularly liked the work from the Estonian company Studio Nomadka with their water resistant bags and backpacks made in linen

London Design Festival 2014 - 100% Design, Super Design market, Studio Nomadka

London Design Festival 2014 – 100% Design, Super Design market, Studio Nomadka

We also liked the bright contemporary furniture from CVA Editions which is made in South West England.

London Design Festival 2014 - 100% Design, Super Design market, CVA Editions

London Design Festival 2014 – 100% Design, Super Design market, CVA Editions

In The International Pavilions there were some great stands, including from Shenzen with a design that reminded me of the Droog Exhibition in Milan this year.

London Design Festival 2014 - 100% Design, China Pavillion

London Design Festival 2014 – 100% Design, China Pavillion

100% Design’s initiative Design London was launched here under the Design In brand. For the inaugural launch 20 stand-out designs were selected including Jasper Morrison, Studio Job and PINCH. Design Shanghai has been already firmly established in Shanghai.

London Design Festival 14, 100% Design, Design Shanghai

London Design Festival 14, 100% Design, Design Shanghai

 

Overall it was a great show and I am looking forward to the next one which will be at Olympia for the first time.

 

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