By Dieneke Ferguson
13-21 September 2014
Further London Design Festival Reviews can be seen here:
The London Design Festival this year has been very special to us. Not only because 100% Design is 20, but also because it is good to remember that 100% Design since its beginnings in 1995 has been a focal point for design which has attracted and fostered the design sector in London as a whole.
So here is a quick rundown of its history and how the other destinations developed.
In 2002 100% Design started 100% Guaranteed with the initial purpose of focusing on the great wealth of talent in East London.
In 2005 that changed into 100% East which took place in the Truman Brewery which then subsequently led to the setting up of Tent in 2006.
Of the Design Destinations as they are now called, Designersblock is the oldest as the show started in 1997, this year in its 17th year.
Design Junction only started in 2011 with its first show being at the Victoria House Basement in Southampton Row. For a\ Review of Designjunction 2014 see here
The London Design Festival itself was initiated in 2003, building on the initial work undertaken through 100% Guaranteed. It quickly managed to expand the number of venues year upon year in a spectacular manner. Whilst the V&A still had a small involvement in 2005, from 2009 the V&A became the hub for the London Design Festival. Since then its involvement has grown and they now have an extensive programme of commissions and exhibitions. For a review of the V&A 2014 see here
The first series of Landmark Projects was introduced in 2007. Each year the London Design Festival would commission well known designers and architects as well as new talents to create extraordinary installations in London’s most prominent and best-loved spaces, including the V&A and Trafalgar Square. They have now become very much the public face of the London Design Festival. These have only been made possible through the generous patronage of the LDF sponsors.
In addition to the installations at the V&A this has included this year A Place Called Home at Trafalgar Square in collaboration with Airbnb. ‘A Place Called Home’ brings together four designers who have been invited to create their own interpretation of home.
For further details on A Place Called Home see here
From the beginning Hidden Art has participated in events, mostly at 100% Design but also elsewhere often in addition to our show at 100% Design.
In 2003 we celebrated Hidden Art’s move to its new premises in the Shoreditch Stables with an exhibition in our premises as part of 100% Guaranteed. In that year Designersblock exhibited in the same building.
It was nice to visit 100% Design this year when it celebrated its 20th Edition. The celebrations had already started the 6th February with a dinner of some of those that have exhibited over the years at 100% Design. The dinner was held at Heal’s and coincided with the Heal’s Discovers private view. The theme for the 20th Edition, The Design Kaleidoscope, was also introduced – the theme stands for reflecting the diversity and rich history of 100% Design.
For more information see here
This year we were particularly pleased that we were able to exhibit a series of posters that featured our presence over the years at 100% Design starting from the first show in 1995.
The posters were exhibited in the Stories Lounge.
Including our presence in 2014 we have exhibited 15 times and each year or us was different. Over that period 175 designers exhibited with us, the first design directory was launched in 1995; Frank designed our stand in 2003 and 2004; We received the 100% Design Blueprint Best Contribution Award in 2005; Hidden Art Select was launched in 2007 which includes the Jeeves and Wooster lights from Jake Phipps and Hidden Art Cornwall which included Nick Fraser exhibited with us in 2007 and 2008.
For the full article and further information see here
Barbara Chandler’s photographic exhibition 2020 vision featured 20 designers that exhibited at 100% Design over the years. It included Jocelyn Warner and Ella Doran amongst others.
For all pictures in the 2020 vision see here
100% Design also organised celebrations on the Thursday night 25th September. This included a special anniversary Pecha Kucha evening chaired by its founder the Tokyo-based architect Mark Dytham. 20 designers, all of whom were key to 100% Design’s 20 year history showed 20 slides of each 20 seconds.
London Design Festival 14, 100% Design, Pecha Kucha, Piers Roberts
The Kaleidoscope Theme
The Design Kaleidoscope, the Show Theme was created by show designers Thomas Matthews. The theme then was carried forward in a series of Kaleidoscope experiences.
Auditorium Design by El Ultimo Grito who used the height to create a focal point within the exhibition space by designing a series of large inflatables that mark the perimeter of the auditorium.
The optical entrance tunnel was designed by Studio Design UK
NBB’s IAlter’s computational design installation for the workplace hub
Mette’s Studio’s Maker Carousel for the Interior’s Hub
VPPR’S Foam Dome for the Kitchen’s & Bathroom Bub
And Thomas Matthew’s Materials Landscape curated by SCIN for the Eco, Design and Build hub.
Overall Will Knight at Media 10 had continued the trend and changes that were made last year since Media 10 took over the show from Reed Exhibitions including the Super Design Market and Design London.
In the midst of the bigger brands I liked the Cargo Collective.
Now in its second year the Super Design Market had some brilliant work for sale from designers across the world I particularly liked the work from the Estonian company Studio Nomadka with their water resistant bags and backpacks made in linen
We also liked the bright contemporary furniture from CVA Editions which is made in South West England.
In The International Pavilions there were some great stands, including from Shenzen with a design that reminded me of the Droog Exhibition in Milan this year.
100% Design’s initiative Design London was launched here under the Design In brand. For the inaugural launch 20 stand-out designs were selected including Jasper Morrison, Studio Job and PINCH. Design Shanghai has been already firmly established in Shanghai.
Overall it was a great show and I am looking forward to the next one which will be at Olympia for the first time.