Milan Design Week 2014, Overview of events in San Gregorio Docet, Designersblock, Wallpaper and Droog.
Entered 12 May 2014
Dieneke Ferguson and Manuel Ruiz-Adame
San Gregorio Docet
This is a new emerging cluster which lies between the Porta Venezia and the Central Station. This area was the home of Designersblock, Wallpaper and Droog amongst others.
This was going to be a busy day as we wanted to see the Droog Exhibition as well as Wallpaper. Designersblock we had already seen on the Tuesday night.
This exhibition was based in the Leclettico Gallery, which is based in a former wholesale fabric store. An exquisite exhibition exploring collaborations between craftsmen and others, using materials in a new way… Food for thought. Also here you could see collaborations with car companies as a big component to be able to get funding for an exhibition. Also of course the car industry has so many skills that are useful for other sectors.
The Droog exhibition was another gem – taking its inspiration from the opening of the Rijksmuseum and their collaboration to use old paintings etc as an inspiration for new work. A lovely juxtaposition of reworkings of 17th and 18th century paintings, new products based on old and simple furniture.
As I am definitely a fan of what Droog has been doing over the years, I couldn’t resist buying their latest publication Here, There, Everywhere which features the work of Drooglab over the past four years. It describes the outcome of their travels to a number of places to see how people live their lives and what could be drawn from these very different societies.
The walls and ceiling were decorated with Dutch graphic designer Irma Boom’s wallpaper, referencing works in the museum’s collection by the likes of Vermeer and using the colour palette she developed as part of the 2013 Rijksmuseum renovation and rebrand.
An eighteenth-century tapestry has been transformed into wallpaper, while a painting with birds and clouds became part of a reflective gradient wall in the bedroom.
A range of Droog products, inspired by the Rijksmuseum’s collection was also on display. The new product range included a glass series, 3D printed napkin rings and a rubber tablecloth. New additions to the New Original series are also being shown – these pieces are inspired by Chinese products such as lampoon lights and traditional Chinese teapots.
We also passed by Designersblock to say hello again. We already had seen the exhibition on the Tuesday evening. It is a lovely exhibition, their 14th show – daring as Designersblock seems to take on new challenges, which is never easy. But some very interesting work, lovely exhibited.
Kristjana S. Williams Studio’s work is inspired by the natural world of flora and fauna and inspired by William Morris and the Victorian Era.
www.kreisdesigncom – Nikki Kreis (Kreis Design presented her Peg-it-all Wall mounted storage panel.