By Dieneke Ferguson and Manuel Ruiz Adame
13 May 2013
FRIDAY 12 APRIL 2013
Ventura Lambrate district
After our breakfast at our lovely B&B we secured through Airbnb we set off to the Ventura Lambrate area. This is the furthest away district although with the Green tube it isn’t too far from the Zona Tortona. As it is so remote, the Dutch curators of Ventura Lambrate (Organisation in Design) endeavoured to make it as easy as possible to get around the venues:
They produced a daily newspaper which was given out at key places in Milan, such as the Zona Tortona which receives so many visitors. Although quite far away, Porta Genova, the tube nearest to the Zona Tortona, connects quickly to the Lambrate tube, the entry point for the Ventura Lambrate through the Green Tube.
They also organized a free shuttle service, but it wasn’t that easy to find the stop for the Free Shuttle Service getting out of the Lambrate Tube. Initially there were lots of signs, but then once out of the tube station the signs stopped. Helped by the locals we found out that you have to walk through the train station to get to the stop of the shuttle service. However having found the shuttle service it was easy and quick to go around.
The Lambrate daily Newspaper included a map with the shuttle stops and who is where.
A large percentage of exhibitors are from the Netherlands, loosely branded Dutch Design by the organizers.
The Show this year was curated by Miriam van der Lubbe. The idea of the exhibition was to show not only the final results and finished designs but also the process of getting there which normall stays hidden. This overlooks the beauty of creation and ignores the relevance of development and innovation when a design is still unfinished. Crucial links to the public, the industry, co-creators, manufacturers, producers and many others are formed during ‘the making of’.
The phase of concept development, trial and error, sketching, building and rebuilding leads to new discoveries and cross-overs. The sooner these findings are shared with others, the better the chances of success. Valuable networks can grow from the early stages of the design process, boosting the potential of a single concept.
LINKING PROCESS showcases this potential and focuses on the route to the final piece. This revealing exhibition displays not only the end result, but also the underlying ‘invisible’ design steps of 60 graduates, forging new links between their work and the world
There were some lovely examples of this as you can see from the images below.
We were also interested in some of the other spaces – most were large and we ended up in the press office, where Established & Sons had a small show.
Connecting the Dots
I was particularly interested in getting a copy of Connecting the Dots which features where all Dutch designers are located. But unfortunately they had run out by then. They also organized two interesting debates in the same building where the Eindhoven Academy is located – one entitled curate or not curate which I missed unfortunately. For those interested here is the link
Here is also a short video about Dutch Design
Museo Nazionale Della Scienza E della Tecnologia
Via Olona 6B
Having eaten a lovely and affordable menu of the day in a Chinese restaurant in Lambrate, we then went to MostSalone, where Tom Dixon and others showed their work in the Museum with its stunning surroundings.
The theme was Disrupting Design: returning power to the designer and challenging the status quo. Exploring new materials, technologies, production techniques and distribution systems. The entrance to the museum was great as was the installation with Adidas above. Tom Dixon also launched a full range of new products, many stunning lights in a range of materials.
In addition to Tom Dixon, Most included the British Council, new work from Jake Phipps as well as products from the Dutch designer Piet Hein Eek and Studio Job.
Jake Phipps launched his new exciting products using natural products from Sri Lanka. His Apollo light, made from brass and coconut fibre as well as his Shell Stool attracted much interest.
Piet Hein Eek
The Dutch Designer Piet Hein Eek had a show of some of his chairs he has made over the years. His work is mostly from reclaimed material, but not cheap. However he also does commissions, including for Douwe Egberts, which I can afford.
We then parted ways. Manuel went back to the Zona Tortona to catch up with friends at Superstudio13 and I tried to cram in DesignJunction and Droog before the end of the day.
Brera Design District
In total there were about 90 events planned in the Brera Design District. The theme was very much Food and Design, given the many eateries in the area.
In addition to sampling the atmosphere in the street, unfortunately I had only time to visit Design Junction.
Droog celebrated its 20th birthday by looking to the present as well as to the future. This year’s exhibition in Milan included much new work, new initiatives and new collaborations.
The Up Factory aims to increase the value of dead stock through re-design. as an alternative to re-cycling and disposal it treats leftover goods as raw material for creative re-interpretation in order to bring leftovers back into production
This included for instance Tray by Committee. See below.
The Dining Room included table top interpretations of the Rijksstudio digital collection by Studio Droog and deJongeKalff. Collaboration with the Rijksmuseum.
below is a centre piece originally by the German silversmith Wenzel Jamnitzer that was redecorated with 3D-Printed magnetic miniatures of the Rijksmuseum collection.
The Copy Room celebrated copying China with a new collection.
Edit by Designjunction
c/o La Pelota
via Palermo 10
More than 25 international brands, including Innermost, Modus, Tokio Bikes, Vessel Gallert
Designjunction exhibited at La Pelota in Brera. La Pelota has been used by Established and Sons in the past and is a nice venue. There was a good variety of mostly larger companies at DesignJunction.
Tuesday 9th April 2013, Maggazini
Wednesday 10th April 2013: Salone Satelite, Salone de Mobile, Moooi
Thursday 11th April 2013, 100% Design at Vivienne Westwood, Afrofuture, Superstudio Piu, Superstudio 13, Via, Designersblock
Saturday 13 April 2013, Triennale Design Week