by Dieneke Ferguson and Manuel Ruiz-Adame
8th May 2013
See also:
Wednesday 10th April 2013: Salone Satelite, Salone de Mobile, Moooi
Thursday 11th April 2013, 100% Design at Vivienne Westwood, Afrofuture, Superstudio Piu, Superstudio 13, Via, Designersblock
Friday 12 April 2013, Lambrate District, Mostsalone, DesignJunction, Droog
Saturday 13 April 2013, Triennale Design Week
Balloons at Magazzini, Milan Design Week 2013
The Maggazini
Via Valenza 2
Our first stop on Tuesday evening was heading to The Maggazzini, a creative hub which featured amongst others: Global design-led brand Heineken, Global design network Pecha Kucha, Cool Hunting, a digital publication about innovation and creativity, Digital design pioneer Joshua Davis, in his first appearance in Milan,Vectorfunk artist Matt W Moore and TUTTOBENNE
There were also daily presentations and workshops:
http://www.verydesignersblock.com/events/designersblock-at-the-magazzini/
It took us a while to find it because of the strange numbering at Via Valenza. I had known the space from before as this is where Svarovski a couple of years had its show. We were welcomed with loud music, were given a balloon, and sufficient Heineken vouchers. The balloons once released raised in harmony towards the ceiling and spontaneously started to create beautiful surroundings. We were just in time to see work from some of the Designersblock designers and also bumped into Katie Treggiden as well as David Gorrod from PR Girl.
With Katie Treggiden, David Gorrod at Magazzini Party, Milan Design Week 2013
Afterwards, I found out that the lovely Heineken bottles were being launched here. With different lighting the bottle would reflect the colours. You can find out more about this here
Heineken Magazzini Party, Milan Design Week 2013
