Milan Design Week Review – Maggazzini

by Dieneke Ferguson and Manuel Ruiz-Adame

8th May 2013

See also:

Wednesday 10th April 2013: Salone Satelite, Salone de Mobile, Moooi
Thursday 11th April 2013, 100% Design at Vivienne Westwood, Afrofuture, Superstudio Piu, Superstudio 13, Via, Designersblock
Friday 12 April 2013, Lambrate District, Mostsalone, DesignJunction, Droog
Saturday 13 April 2013, Triennale Design Week

Balloons at Magazzini, Milan Design Week 2013

Balloons at Magazzini, Milan Design Week 2013

The Maggazini
Via Valenza 2

Our first stop on Tuesday evening was heading to The Maggazzini, a creative hub which featured amongst others: Global design-led brand Heineken, Global design network Pecha Kucha, Cool Hunting, a digital publication about innovation and creativity, Digital design pioneer Joshua Davis, in his first appearance in Milan,Vectorfunk artist Matt W Moore and TUTTOBENNE

There were also daily presentations and workshops:
http://www.verydesignersblock.com/events/designersblock-at-the-magazzini/

It took us a while to find it because of the strange numbering at Via Valenza. I had known the space from before as this is where Svarovski a couple of years had its show. We were welcomed with loud music, were given a balloon, and sufficient Heineken vouchers. The balloons once released raised in harmony towards  the ceiling and spontaneously started to create beautiful surroundings. We were just in time to see work from some of the Designersblock designers and also bumped into Katie Treggiden as well as David Gorrod from PR Girl.

With Lucy Treggiden, David Gorrod at Magazzini Party, Milan Design Week 2013

With Katie Treggiden, David Gorrod at Magazzini Party, Milan Design Week 2013

Afterwards, I found out that the lovely Heineken bottles were being launched here.  With different lighting the bottle would reflect the colours. You can find out more about this here

Heineken Magazzini Party, Milan Design Week 2013

Heineken Magazzini Party, Milan Design Week 2013

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