At the annual Dragon Awards Ceremony at Mansion House on the 20th October, Hidden Art won the first ever Community Partners Dragon Award for their work in East London. The judging panel for the prestigious award was chaired by Rt Hon The Lord Mayor of the City of London, Alderman Nick Anstee. Hidden Art was nominated by corporate partner UBS who has assisted Hidden Art since 1992 in various ways including defining a development strategy for Hidden Art, employee volunteering, collaborations with local schools as well as financial support.
The Dragon Awards were established in 1987 by the Lord Mayor of the City of London to recognise exemplar corporate community initiatives run by and in partnership with London based firms. Hidden Art is a not-for-profit membership organization that helps designer-makers and designers transform their passion into products.
One of the latest project that UBS have supported is the Hidden Art Select kids project. This is a collaboration between a designer-maker and a school local to Hidden Art, which allows the participating pupils (11-16 years) to experience the design process and which results in a product created by the designer-maker from the winning pupil’s design.
Ms Dieneke Ferguson, Chief Executive of Hidden Art, says, “We are delighted to have won a Dragon Award in partnership with UBS. Hidden Art Select kids is one of my favourite initiatives that UBS support. It allows pupils to work with designers to create winning products and raise s pupil’s aspirations about becoming designers one day.”
Support from UBS has enabled a more focused strategic approach to business, increased profile and trading opportunities for the designer-makers and elevated aspiration and employability of young people in East London. Over the period almost 2,500 designer-makers have been supported as a result of the partnership, who in turn have brought around 200,000 visitors to East London to purchase their work through the Annual Hidden Art Open Studios, generating sales of almost £1.5 million.