We’re very excited to have a guest blog post today, from Nicole Bachmann of Brook & Mann. Nicole is an expert business coach and facilitator who has worked with Hidden Art for a while giving business advice to our members. Nicole will be running 1-2-1 advice sessions on ‘Developing Your Business Brand’ at our Shoreditch offices on Tues 23rd Aug 2011 – for more information or to book a place, visit our website.
Top 10 tips to make your designer-maker business a success
Developing your business when You Are your business is challenging.
If you are a designer-maker that challenge doubles, as you are not only responsible for everything to do with your product – and are very often making it yourself – but you are also operating in a field that sits – sometime uncomfortably – between Art and Business.
Here are 10 things that will help you set yourself up for business success:
- Choose whether you see yourself as an Artist, or a Business Woman/Man – if you decide you are the former, get an agent. – If you are the latter, read on…
- Decide what you want to stand and be known for – find your authentic self (this one will take some courage)
- Develop 2) into a vision for your business (for this one you will need inspiration)
- Establish how you will implement that vision and make it reality (this might require some outside help)
- Think about who will promote and market you – i.e. help you spread that vision (this will take some work)
- Find yourself advocates and build relationships with them (this will require expanding your network)
- Realise that building a business doesn’t happen overnight – (it will require discipline, perseverance, initiative and passion)
- Acquire great tolerance for frustration (this will allow you to deal with the many set-backs you will encounter along the way)
- Ensure you have/do enough things that give you energy each day (this will ensure that you keep going when the going gets tough)
- Have lots of fun and enjoy the journey (this will make sure you get there)
So, if in doubt, laugh. Laugh heartily and remember what you love; why you have chosen to build a business out of doing something you are passionate about; and how much fun and satisfaction you get out of making your product.
Have fun and good luck.