Revealing East London’s design treasures
Exhibition dates: 23 September 2004 – 16 January 2005
Hidden Art celebrates ten years of championing local design talent with two exhibitions at the Geffrye Museum.
Hidden Art Revealed presents a selection of products by 50+ east London designers who have been supported by Hidden Art in its ten-year history. The products chart the emergence of a strong designer-maker industry in east London. Ceramics by Susan Nemeth and Karen Bunting – early Open Studios participants – and lighting by Michael Marriott will appear alongside the work of Phörm, Suck UK, Ella Doran and Georgina Dunkley, depicting Hidden Art’s diversity and growth throughout the decade. The story continues up to the present day with work by Hidden Art’s more recent members, including Kathleen Hills, Thélermont Hupton and John Angelo Benson.
Hidden Art invited all its members to create an imaginative response for the exhibition, revealing their inspiration and vision, displayed together they capture the help Hidden Art has provided to its members allowing them to develop and grow.
Them Indoors is an installation by three cutting edge designers, Carl Clerkin, Gitta Gschwendtner and William Warren, all members of Hidden Art. Their installation explores what makes a home, using products they have designed, including new work created especially for this show, as well as items from their own homes and borrowed from friends. Each object has a personal meaning and value and contributes to the physical and emotional reality of a home.
During the past ten years, Hidden Art, run by Mazorca Projects, has worked tirelessly to bring to wide public attention the enormous range and high quality of design in East London through a range if initiatives: annual Open Studio events, advocacy for designers and for London design generally, the provision of networking opportunities for both young and established designers. ‘Hidden Art has helped me enormously, they have been fantastic in providing a support structure, a communication network and particularly in showing my work and in getting publicity’ – Julian Mayor, designer. The Geffrye Museum has been a key partner in supporting East London design and designers.
Now Hidden Art is on the point of an exciting new chapter, the launch of franchises whereby this unique model of support for designers within a specific area will be replicated elsewhere in the UK, with the help of a two-year grant from the Phoenix Fund. Two franchisees will be announced in late September, enabling local networks of designer makers and key partners to develop a similar matrix of business support in their area, benefiting from Mazorca’s experience and expertise and from their national and international network.
Other Hidden Art initiatives this September include a showcase at 100% Design and an Open Studios event of fourteen venues, both part of the London Design Festival. In November, Hidden Art will open its first London shop, selling locally made design direct to the public (see notes to editors).